Facebook advertising is a great way to target your advertisements in a social environment to the right target market. This can be to promote your business webpage,your fan page or a group.

Once you have identified who your target market is you can then select a criteria from options in the Facebook ad creator. The ad creator allows you to target in a number of different ways including location, age, and gender.

Heres an Example:

A bridal shop based in Birmingham can target their Facebook advertising strategy quite narrowly. Firstly by Gender, by selecting females, the ad is only shown to the females who are the buyers of the product. The Bridal shop may wish to narrow the profile further to just local females, so can select the location which they get most business from, i.e. West Midlands. The shop can then select females whose status is enaged, so the advertisment will only be shown to engaged females in the West Midlands.

Facebook advertising ischarged in two ways, cost per click (CPC) or cost per mile (CPM), the advert cost per 1000 views. CPC is where your ad is shown to the set criteria and you are charged for every click on your ad you receive. It can also be done on an impressions basis, so you pay for the ad to be shown onto the profile of the target.

You then need to design your advertisment, which needs to be eye-catching and compelling with a strong call to action.

If you would like more information on how we could make Facebook advertising work for you then please call 0845 226 3095 or email socialmedia@stratique.com.